Click Through Landing Pages

Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.

Lead Generation Landing Pages

Lead gen pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data. There are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:

• Ebook or whitepaper | Webinar registration | Consultation for professional services | Discount coupon/voucher
• Contest entry | Free trial | A physical gift (via direct mail) | Notification of a future product launch

Reference Landing Pages

As the name implies, reference landing pages focus on providing reference information to the potential client. For example, some reference landing pages include a summary of the products or services offered. The success of a particular reference landing page is often based on the revenue generated by any advertisements.

Transactional Landing Pages

Alternatively, transactional landing pages aim to encourage the viewer to provide contact information and purchase the product or service advertised.

Below are 6 benefits from leveraging Landing Pages to market your business

1.    Conversion funnel paths directly impact your goals. For example, if your business goal is to sell your new book, landing pages can be crafted to specifically compliment that purpose.

2.    Logging user information is a quick and efficient way to directly influence campaigns, research projects, product creation, future sales, and customer service initiatives.

3.    Advertising efforts can be measured efficiently with carefully planned landing pages. By using tools like Google Analytics, Adsense, and built-in WordPress plugins, we can track the effectiveness of our campaigns.

4.    Anticipation for startups and new products can be fostered with a “Coming Soon Page” or “Countdown” style landing page. Zero programming/design skills are needed as layouts and themes are prebuilt for our convenience.

5.    A/B testing lets us create multiple landing pages and track which performs best. The goal of A/B testing is to experiment with different content to increase goal completions/conversions.

6.    Eye tracking technology allows us substantially amp up our landing pages by showing us exactly where users click and how much time they spend looking at particular sections.